Last week, Land O’Lakes made a splash at South by Southwest (SXSW), grabbing the attention of more than 8,000 attendees that came through the doors of The Food Effect. Our interactive display brought together voices from academia, tech and the farm to have an honest conversation about how food, agriculture and technology intersect – and the role we all play in determining how and what we eat in the future.

Looking to build on the success of the SXSW event, we’re expanding the reach of the The Food Effect beyond Austin, Texas, and using it as a platform to discuss food production and shine a light on the realities and effects of our food choices.

As a special promotion for #NationalAgDay tomorrow, we’re dropping our ego and looking for your help in spreading the word. We’re inviting everyone to share their stories on social media using the hashtag #TheFoodEffect. We’d also encourage you to send your friends and followers to The Food Effect website to learn more.